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The Art of Why Not:

How to Drive Transformation

in Business & Culture

WEED EMPIRE:
In Adam’s words, the real story of the rise and fall of MedMen, the first ever cannabis consumer brand.

Now available for pre-order

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About Adam

Adam Bierman is a visionary entrepreneur who built the first U.S. cannabis unicorn, bringing a once-taboo product into the mainstream. As the co-founder of MedMen, he launched the most recognized cannabis brand in the world, with flagship stores from Beverly Hills to New York’s Fifth Avenue. MedMen played a pivotal role in making cannabis a normalized part of culture and commerce.

 

An unconventional thinker who is always challenging the status quo, Bierman helped create a new asset class in cannabis—an industry once defined by stigma, now filled with unprecedented opportunity. His story is one of ingenuity, perseverance, and breaking barriers. Today, he partners with disruptors and innovators to push boundaries and ask, "Why not?"

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Adam Bierman's Early Years In The Cannabis Industry 1/3
Cannabis Executive, Co-Founder, & Former CEO of MedMen™, Adam Bierman!
Adam Bierman on FOX Business
Adam Bierman on Bloomberg
Ex MedMen CEO & Co-Founder Adam Bierman Joins for Tell All! | Benzinga Cannabis Insider
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